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Digital technology, especially smart devices, have transformed many aspects of our society, including how people meet each other and establish relationships – romantic or otherwise.Attitudes towards dating apps and services have grown progressively more positive in recent years.This tech-savvy age group is likely embracing online dating as a way to meet interesting new people while balancing busy professional lives.Meanwhile, people that class themselves as the head of a company or business owners make up a surprisingly large one-in-ten (11%) of the online dating population.
But the way we communicate, meet and express our love has changed dramatically since then, and when Pew Research Centre repeated the study ten years later, the number that considered online dating to be a good way of meeting people had grown to 59%.
However, there is a disparity between men and women.
When it comes to personal information, men are ready to share information about themselves much faster than women are.
Plus, it’s an activity that’s available across multiple devices, at all times of day and night.
Our study asked people why they turn to online dating and while half (48%) said they mostly use online dating for fun, other reasons were also evident, with some saying they are looking for more meaningful relationships, and around one-in-ten simply looking for sex (13%).
All of this information, in the wrong hands, can be used to track online dating users and their families online and offline, to crack their accounts by guessing passwords, for blackmail, and more.